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Plus, algorithms generally favor live video.īEYOND ANIMATION | MAKING ANIMATED CHARACTERS ACT. That means if you’ve got a live video that fits perfectly into their niche, you’ll likely find some new eyeballs if you livestream regularly on YouTube. There are over 2 billion active users on YouTube, and while they’re likely on the site for a specific reason, they’ll also be served content that the algorithm expects them to find interesting. We’re beaming down into your Quar Zones on YouTube Live this Friday at 7pm PST and raising $$$ for the bar staff at impacted by the crisis 💜🦠 we love you 💜🦠 tune in here: /DulvFCPaQBīest of all, unlike Twitch, your YouTube Live stream can be paused while it’s running, so viewers actually get the best of both worlds with live vs. After all, there are no better ways to create FOMO than by building buzz with a countdown clock and plenty of promotional posts across your social media channels. Hype is a driving force online, and you can make some amazing waves if you treat your YouTube Live video stream like a virtual event. Here are some great reasons to participate in YouTube Live videos: Turn a video into an event

YouTube Live video is a fantastic way to set yourself apart and offer unique, rewarding video experiences. That’s nearly one and a half billion people you could be reaching with your livestream.

After all, 30% of all internet users claim to watch at least one live video stream a week. You may not have considered livestreaming in your marketing plan, but you absolutely should.

The program has changed over the years, but it’s now available for all desktop users and mobile accounts with 1,000 subscribers or more.

The program was initially only available to select partners and was used for streaming the Olympics and Felix Baumgartner’s jump from space in 2012.

They officially launched YouTube Live in 2011.

YouTube first experimented with live streaming in the late 2000s, including a U2 concert in 2009 and a Q&A with Barack Obama in 2010.

But while Twitch is known for gaming streams, YouTube Live’s users offer all kinds of content, including music performances, vlogs, cooking classes, makeup tutorials, instructional videos, comedy performances and much more. YouTube Live is also the second most popular livestream site, falling just behind Twitch.

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